Saving for College: 

Why, How, and When?

With the rising cost of attendance, saving for college can seem like an insurmountable goal. How will we ever save enough for them to go? And what if we haven’t started yet—should we even bother?

The short answer is yes, you should save—and it’s never too late to start!

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Our expert panel will address the 4 big questions they hear most from parents: 

  • WHY should we save—won’t it negatively impact financial aid? 
  • HOW should we save for college? 
  • WHEN should we start saving? 
  • HOW MUCH should we plan to pay?

Meet Our Experts:

Judith K. Cunningham
Ohio Tuition Trust Authority PR/Community Outreach Manager

Judy is responsible for the management of all public relations and media relations associated with OTTA and Ohio’s 529, CollegeAdvantage.


Ben Gibbons
The Ohio Tuition Trust Authority Director of Marketing

Ben serves as the Director of Marketing, overseeing marketing, digital and strategic communications and outreach, for one of the oldest, largest and best regarded 529 college savings plans in the country.


Timothy C. Gorrell
Ohio Tuition Trust Authority Executive Director

Tim is responsible for leading the agency, recommending and implementing the investment strategy as approved by an 11-member OTTA investment board, and managing the overall operations of Ohio’s 529 College Savings Program.

Ed Recker
Director of Relationship Management with Sallie Mae

With over 18 years’ experience in the financial and enrollment industry, Ed joined Sallie Mae in 2019, serving high schools, colleges and universities in Ohio.    

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Expert Advice for Parenting Teens

Your Teen Media has been in the business of helping parents of teens for 14 years by providing the most valuable and transformational resources.

Join the YTM community because no one should navigate adolescence alone. We're here for you!

Meet Sue & Steph

Parenting can get lonely when kids get older and the playgroups fade away. The glossy magazines usually focus on young kids, and we may find ourselves looking for new sources of answers to our parenting questions and concerns. Plus, more than ever, we want to feel like we’re not alone. Friends Stephanie Silverman and Susan Borison saw that parents of teenagers were hungry for expert advice and nonjudgmental support. In 2007, they founded Your Teen Media to meet this need.

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